Why China's Shein is beating ASOS, H and M and Zara at fast fashion
Shein is a Chinese fashion e-commerce company outperforming many of its competitors. In fact, its reported valuation in April 2022 was $100 billion – more than H&M and Zara combined. But Shein’s name has also been marred by trademark infringement allegations and questions about the sustainability of its manufacturing process. So just how did Shein become a giant in the fashion industry, and how can it overcome its challenges?
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