Toblerone chocolate could lose its iconic Swiss mountain logo because it won't be able to meet the country's standard of 'Swissness'
Six years after a disastrous modification to the shape of its chocolate bars, Toblerone is set to make yet another change — this time, it's looking to drop the iconic image of the Matterhorn mountain from its chocolate packaging.
Mondelez International Inc., the US parent company that owns the chocolate brand is moving some of Toblerone's production to Slovakia — which means the chocolate may not meet Switzerland's legal definition of "Swissness," according to Aargauer Zeitung, a Swiss media outlet that first reported the news on Friday.
In 2017, legislation to protect "Swissness" came into force which requires any food item marketing itself as being "made in Switzerland" to source 80% of its raw ingredients from the country.
Milk and dairy products labeled "made in Switzerland" need to source 100% of their raw materials from the country — although there are exceptions for raw materials that cannot be produced in Switzerland — such as cocoa, most of which comes from Africa.