[4K] Designer Kwame Adusei's Beverly Hills store sparks fashion frenzy!
LIFESTYLE - [NexthChic] 128. Designer Kwame Adusei's Beverly Hills store sparks fashion frenzy!
Ghanaian-born designer Nana Kwame Adusei makes a grand entrance into Beverly Hills with his new store at 468 N Doheny Drive. Taking over a former M+B art gallery space on July 1, the light-filled store showcases Adusei's artistic vision. The centerpiece of the store is a captivating display of four tulle garments, each resembling a light sculpture. With extravagant sizing and ethereal designs, Adusei's store promises a unique and immersive fashion experience in the heart of Beverly Hills.
Originally hailing from Ghana, Adusei initially aspired to be a basketball player. However, due to the high costs associated with schools, he shifted his focus to fashion. He ventured into modeling, studied the fundamentals of fashion, and discovered his passion for designing. This led him to establish his first brand, Charlotte Privé, which specialized in linen garments. Adusei proudly showcased his creations in his two stores located in Ghana, marking the beginning of his fashion career.
In 2019, Adusei made the bold decision to leave his native Ghana and pursue opportunities in the United States. Reflecting on his journey, Adusei explained that Ghana, being a small country, didn't fully embrace the titles of "designer" or "artist." Inspired by renowned designers like Tom Ford and Karl Lagerfeld, who achieved success after leaving their home countries, Adusei sought a new challenge. He dreamt of making his mark and chose the United States as the destination to fulfill his aspirations in the fashion industry.
Initially setting up a small atelier in Downtown LA, Adusei started producing his first designs and witnessed a surge in orders. The rapid growth fueled his decision to open a boutique in the prestigious Beverly Hills area. Adusei's boutique showcased a stunning array of creations. From jumpsuits, pants, and jackets in waxed denim to short leather skirts and elegant black evening dresses, his collection exuded a blend of chic and sexy aesthetics. The designs included cropped biker and moto jackets, oversized jackets and pants, all curated from locally sourced fabrics. Adusei was committed to sustainability, often purchasing materials from dead stocks of fabrics, giving them new life and reducing waste.
The garments possessed a distinct quality, resonating with sound, texture, and life. Comfort was a priority, as Adusei aimed to create fashion that felt comfortable to wear. The racks of his boutique proudly displayed a fusion of style, sensuality, and fabric richness, offering customers an exceptional and carefully crafted fashion experience.
"My brand doesn't necessarily focus on color and doesn't conform to the stereotypes of African fashion with vibrant prints that don't truly represent African people," emphasized Adusei. "However, my designs draw inspiration from African body types. Africa is not defined by skin color, but rather by the diversity of body structures and shapes, much like Asian body types. That's who we are. Africa is about curves and beautiful silhouettes. My aim is to create unique fashion for unique individuals, regardless of their gender. It's important to remember that before colonization, African fashion was genderless, and that's the legacy I'm interested in preserving."
Adusei presented his Summer/Spring 2023 collection in New York in September 2022 and anticipates participation in the upcoming LA Fashion Week in October 2023.
The brand operates with a made-to-order approach, with half of its products produced upon receiving orders. The pieces are exclusively available through the brand's e-shop and select boutiques. Adusei collaborates with three skilled sewers to bring his designs to life, ensuring attention to detail and craftsmanship in each creation.
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