ANN DEMEULEMEESTER SPRING/SUMMER 2025 SHOW

#AnnDemeulemeester

SPRING / SUMMER 2025

SATURDAY 28 SEPTEMBER 2024, PARIS

I kept thinking of the last days of summer this season. Just when it ends. Every day was fun to wake up, and was spent

in the sun.

Sun, sun-faded clothes, hues that fade and blur like when you fall asleep in broad daylight, at the sea. You wake up, and

they are all distorted.

Bare chest and denim.

I am listening to Crystal Castles’ “Crystal Castle II” while I jolt down these seemingly random notes, in the early

morning, the show a few hours away. “Rumors” by Fleetwood Mac was the record of those summers. One of my favorites.

My mom used to play it every morning. What a compelling aural combination, sounds lost and found.

A soft and tender feeling: love or friendship? I don’t know.

Lace is tender. Skin is soft.

This collection came out of this bundle of thoughts and emotions. I let them flow as they came along, one thing found,

another lost. There is lace and there denim, and knit that flies like feathers. There is an elongation and a slouchiness, and

the suppleness of tailoring. There are the infinite ways of a neckerchief.

The long flow of a robe, the urge of self decoration, the poignant absent-mindedness: every day it is fun to wake up, and

get dressed, or undressed.

I never put a bandana on my head back then, but I still like the look of a young Mike Muir. My jeans, instead, were

constantly ripped and my grandma kept patching them up.

Indefiniteness is what I am after. An ambiguity of dressing, being and behaving that allows the freedom to be as one

wants, boundlessly, like those summer days, and the endless possibilities they enticed.

Rawness and delicacy: an unfiltered translation of this sentiment. Words can hardly catch it, but they sure turn it into a

promise.

Ann Demeulemeester, to me, is a mindscape that asks to be built piece by piece: adding, taking away, weaving personal

feelings and autobiography into the process, finding and losing, losing and finding.

Let me dream a bit more.

Stefano Gallici

This video contains sequences of flashing lights that may affect viewers who are susceptible to photosensitive epilepsy or other photosensitivities

#AnnDemeulemeester

Creative Direction: Stefano Gallici

Styling: Elodie David

Soundtrack: Marco Fusinato

Casting: Ben Grimes

Hair: Anthony Turner

Make-up: Inge Grognard

Set Design & Production: Urban Production

Video: Videogang