TikTok and Amazon.com have entered into a deal that enables users of the ByteDance-owned platform to directly buy goods from the United States-based e-commerce giant via the popular short video app.
“We’re excited to collaborate with Amazon to offer a seamless and fun shopping experience,” TikTok wrote in a post on Thursday, which did not provide details on how many international markets are covered by this collaboration.
TikTok users will see Amazon product recommendations on the app’s “For You” feed, according to the post. In the US, TikTok users will also see real-time pricing, delivery estimates, product details and eligibility for Amazon’s paid subscription service Prime.