Trump’s Meme Coin Empire Set to Flood Market with Nearly $1 Billion in Tokens — Ready to Blow Up or Crash?

Entities affiliated with former President Donald Trump are now authorized to sell up to nearly $1 billion worth of the $TRUMP meme coin beginning July 17, 2025. This development could unleash millions of new tokens into the market and potentially reshape the cryptocurrency's future1. The $TRUMP token was launched in January 2025, close to Trump's return to the White House, with a total supply of 1 billion tokens. Currently, 200 million are circulating, while 800 million (80%) are held by two entities linked to Trump: CIC Digital LLC and Fight Fight Fight LLC. These entities can unlock and sell tokens gradually under a vesting schedule1.

So far, these Trump-related entities have earned over $350 million in transaction fees from $TRUMP trades, despite the coin's volatile performance and lack of intrinsic utility—typical of meme coins that rely on hype and political alignment for value14. The coin peaked near $40 but currently trades below $10. As of July 17, holders are authorized to sell an additional 50 million tokens, raising the total potentially salable tokens to 90 million—about half the circulating supply16.

There is intense scrutiny over whether the Trump affiliates will actually sell these unlocked tokens. Past opportunities to sell, such as 40 million tokens unlocked in April, did not result in sales, possibly reflecting concerns about the political backlash and the risk of collapsing the coin's price should large dumps occur62. Selling large amounts could generate significant immediate revenue but may also damage the coin's value and political capital for Trump and his family.

This meme coin is only part of a larger Trump family crypto empire, which also includes World Liberty Financial and stablecoins like USD1, with affiliations involving Trump's sons and crypto investor Justin Sun, who recently doubled down by purchasing an additional $100 million of $TRUMP tokens178. The Trump family's crypto ventures face criticism from Democrats and watchdogs over conflicts of interest and corruption risks, with legislative proposals aiming to ban presidents and their families from crypto asset involvement35.

Financially, Trump's crypto activities are lucrative and have boosted his liquid assets significantly, with estimates suggesting his crypto holdings (including $TRUMP) contribute hundreds of millions to his net worth, which is around $5.6 billion overall49.

In summary, while Trump-affiliated entities now have the legal capacity to sell close to $1 billion in $TRUMP tokens starting mid-July 2025, whether they will do so remains uncertain due to market and political considerations. The move could dramatically increase token supply and impact prices, making it a focal point of attention in both crypto markets and political discourse16.