Netflix used generative AI tools for the first time to create a visual effects (VFX) sequence in one of its original series, the Argentine sci-fi show The Eternaut (El Eternauta). The AI was employed to produce a shot of a building collapsing in Buenos Aires, which significantly reduced the production cost and time. Co-CEO Ted Sarandos revealed that this VFX sequence was completed 10 times faster than it would have been using traditional VFX tools and workflows, and stated the cost without AI "just wouldn’t have been feasible for a show in that budget"13457.
Sarandos emphasized that this achievement marks the first time generative AI footage has appeared on screen in a Netflix original series or film. He highlighted that while AI helped deliver effects quickly and affordably, it is viewed as an opportunity to help creators make films and series better, not just cheaper. He described the working method as a hybrid process where human artists supervised and refined AI outputs to maintain creative control1459.
Netflix’s in-house production tech group, Eyeline Studios, developed the AI tools used. The use of AI in this case allowed the show to have convincing visual effects despite its smaller budget, enabling more ambitious storytelling. Sarandos noted that the creators were "thrilled" with the result, and the audience has responded positively to the series357.
The move reflects a broader industry trend where AI is becoming a powerful tool for accelerating production and cutting costs, although it remains a contentious topic due to concerns about job displacement in creative fields. Netflix, however, portrays AI as a means to support creators rather than replace them134.
In summary, Netflix’s use of AI in The Eternaut represents a landmark for the streaming giant, demonstrating how AI can transform VFX production by drastically reducing time and cost while maintaining creative quality, especially for projects with limited budgets1345.
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