Google launches Gemini Enterprise to challenge Microsoft

Google unveiled Gemini Enterprise last week, a comprehensive AI platform that consolidates the tech giant's artificial intelligence technologies into a single environment for enterprise customers. The launch represents Google's most ambitious attempt yet to challenge Microsoft in the rapidly expanding business AI market, with early adopters already reporting significant productivity gains.

Google has launched Gemini Enterprise, a cutting-edge AI platform designed to revolutionize workplace productivity for businesses. Gemini Enterprise unifies Google's most advanced AI models, pre-built agents, and a no-code workbench, enabling employees across functions like marketing, finance, and HR to automate complex workflows through a simple, intuitive chat interface. The platform securely integrates with enterprise data sources—including Google Workspace, Microsoft 365, Salesforce, and SAP—while centralizing governance to manage AI agents comprehensively. Early adopters like Virgin Voyages and Gap Inc. have reported significant productivity gains and innovation acceleration using Gemini Enterprise.

Key features of Gemini Enterprise include a taskforce of specialized pre-built Google agents for research and data analysis, the ability for users to build custom agents without code, and seamless interoperability via an ecosystem of over 100,000 partners. The platform orchestrates entire workflows by combining Google AI models, custom, and third-party agents, facilitating smarter business decisions and processes on Google’s secure, enterprise-grade infrastructure.

Market positioning is strong, with Google aiming to compete directly with Microsoft’s Copilot offerings. The partnership with Salesforce to integrate Gemini models into Salesforce Agentforce 360 further solidifies Google’s footprint in the enterprise AI space, projected to grow to $558 billion by 2035. Gemini Enterprise offers flexible pricing starting at $21–$30 per seat per month, including editions for small businesses and a 30-day free trial for all customers. This comprehensive, easy-to-adopt platform is poised to transform how businesses use AI to drive growth and efficiency, making advanced AI accessible to every employee.cloud.google+2

 

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