Coca-Cola - Unexpected Santa (AI-Generated Christmas Ad 2024)

The Holiday Magic is coming.

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Coca-Cola has taken its iconic Holidays Are Coming ad to the next level by embracing generative AI technology. Collaborating with leading studios like Secret Level, Silverside AI, and Wild Card, the brand has created a series of holiday commercials that blend timeless festive traditions with cutting-edge innovation.

These ads showcase snowy landscapes, cheerful festive animals, and, of course, the iconic Coca-Cola trucks, all brought to life with stunning AI-generated visuals. Digital actors, created with permission from real likenesses, and futuristic enhancements add a new layer of wonder, while beloved symbols like Santa Claus and polar bears maintain the heart of Coca-Cola’s holiday spirit.

By leveraging AI, Coca-Cola has accelerated production without sacrificing creativity, eliminating the need for costly on-location filming. This approach has enabled the creation of immersive and heartwarming visuals that honor the brand’s heritage while exploring exciting new possibilities in advertising.

Watch how Coca-Cola blends its timeless charm with the future of AI to deliver a holiday campaign unlike any other. Experience the magic for yourself!

CREDITS
Brand: Coca-Cola, USA
VP and Global Head of Generative AI: Pratik Thakar

Ad 1: "Unexpected Santa"    • Coca-Cola - Unexpected Santa (AI-Gene...   Studio: Wild Card. Key Features: AI-generated visuals, highlighting holiday themes without human depictions.

Ad 2: "Secret Santa"    • Coca-Cola - Secret Santa (AI-Generate...   Studio: Secret Level. Key Contributor: Jason Zada (Founder, Secret Level). Technology Used: AI models like Kling, Leonardo, and Runway. Special Features: Real actors’ likenesses used with permission.

Ad 3: "Silver Santa"    • Coca-Cola - Silver Santa (AI-Generate...   Studio: Silverside AI. Creative Agency: Pereira O'Dell (part of Serviceplan Group). Key Features: AI-generated visuals, focusing on festive animals. AI Technologies Used Primary Models: Leonardo, Luma, Runway, Kling. Additional Models: OpenAI’s Sora and Minimax.