OpenAI Unveils ChatGPT's New Feature to Connect with Spotify and Zillow Inside the Chatbot

OpenAI has launched a new ChatGPT feature that allows users to connect directly to third-party apps like Spotify and Zillow within the chatbot interface. Announced on October 6, 2025, at OpenAI’s annual developers event in San Francisco, this feature—called "talking to apps"—enables users to perform various tasks without leaving ChatGPT, making digital interactions more seamless and efficient.investing+1

Feature Overview and Capabilities

The "talking to apps" feature integrates popular services such as Spotify and Zillow inside ChatGPT. Spotify users can ask ChatGPT to create playlists, get music recommendations, or control playback. Zillow’s integration allows users to browse real estate listings, view photos, maps, and pricing, and receive housing market insights directly within the conversation. While users stay within ChatGPT, scheduling home tours or connecting with agents redirects back to Zillow’s platform, preserving key transaction flows.stocktitan+2

OpenAI CEO Sam Altman emphasized the broad potential for developers, noting that this will help them rapidly scale their products by embedding interactive, adaptive apps directly in the AI environment. This new capability also comes with an SDK that allows third-party developers to bring more applications like Canva, Figma, and Coursera into ChatGPT’s ecosystem, pushing it closer to a mobile-app-store-like ecosystem for AI tools.webpronews+2

Spotify Integration

With Spotify integration, ChatGPT users can generate playlists tailored to moods or occasions, ask for personalized music or podcast recommendations, and gain new interactive ways to discover music. Automation platforms like Latenode streamline this integration, allowing users with minimal coding knowledge to connect Spotify and ChatGPT, enabling functions such as autonomous playlist creation, playback control, and music trivia via chat.latenode+1

Zillow Integration

Zillow’s app within ChatGPT debuts as the first real estate application fully embedded in the chatbot, offering real-time access to listings, financing options, photos, and maps. This integration lets users explore rentals and homes for sale conversationally and redirects critical next steps, like tour scheduling and agent contacts, to Zillow's website to keep user experience intact. Zillow plans to enhance the experience further with upcoming features such as new construction listings and immersive 3D tours.onlizer+3

Developer and User Impact

The new SDK and app marketplace model position ChatGPT not only as a conversational AI but also as a practical, multi-functional hub embedded with tools across various industries. Developers benefit from increased distribution and monetization opportunities, while users enjoy a frictionless interface for tasks previously requiring multiple apps. Altman noted this move will allow people to be more productive and inventive by having adaptive, personalized apps accessible directly in ChatGPT.cnbc+3

This innovative feature marks a significant advancement toward embedding AI into everyday digital workflows, combining natural language interaction with real-time app functionalities that enhance productivity, creativity, and access to information.

Sources:

• Investing.com, Bloomberg, StockTitan, The Verge, TechCrunch, TipRanks, Latenode, Onlizer, Street Insiderbloomberg+9