Christie's begins AI art auction amid backlash

Christie’s is making history—and stirring controversy—by auctioning an entire collection of AI-generated art. As NBC News’ Brian Cheung reports, the sale marks a groundbreaking moment for the art world, while raising sharp questions about creativity, authorship, and the role of artificial intelligence in art.

Christie's begins AI art auction amid backlash

AI Art sold at Christies auction

Christie's begins AI art auction amid backlash

he legendary auction house Christie’s — a name synonymous with the most prestigious art and historic collectible sales — is at the center of a global debate as it launches what it calls a groundbreaking auction: an entire collection of art created using artificial intelligence.

The event — documented by NBC News correspondent Brian Cheung — marks the first time a major auction house has dedicated an entire sale to works made with AI, a milestone that has captivated collectors, tech enthusiasts, and critics alike.

A New Chapter for the Art World

The auction, titled “Augmented Intelligence,” took place online and with an exhibition at Christie’s New York gallery. The sale featured dozens of works — including digital pieces, physical prints, and experimental AI projects — by artists who use a range of generative technologies to create visual expression.

One standout was an interactive piece by artist Alexander Reben, a robot that paints in real time, adding new elements to the canvas with each incoming bid — a literal fusion of machine behavior and market dynamics.

Critics: Copyright, Ethics, and ‘Mass Theft’

Despite its historic nature, the auction has been met with intense criticism from thousands of artists and creators. Within days of its announcement, a widely shared open letter urged Christie’s to cancel the sale — arguing that many of the AI models used to generate the works were trained on datasets containing copyrighted material without permission or compensation to the original creators.

The letter — signed by thousands of artists worldwide — calls the practice “exploitative,” claiming these AI models effectively monetize human artistry without proper credit, payment, or consent. Signatories include illustrators, photographers, and creatives who see the sale as endorsing a technology that they argue competes with human labor rather than complements it.

From this perspective, the auction isn’t just a technological milestone — it’s a flashpoint in the battle over how AI interacts with human culture, creativity, and intellectual property.

Christie’s Response and Artistic Defense

Christie’s has defended its decision to go forward with the auction, framing the collection as a legitimate expansion of artistic expression. The auction house emphasized that many participating artists use AI collaboratively — shaping the technology to expand their creative practice rather than replacing human input.

Some of the artists featured in the sale have echoed that sentiment. They argue the discourse should focus more on evolving policy and regulation around AI training and copyright, rather than condemning art that experiments with new tools.

A Controversial Legacy Begins

Whether viewed as innovative progress or problematic precedent, Christie’s AI auction is now part of art world history. It highlights a rapidly shifting landscape where algorithms, copyright law, and creative labor intersect — and where the definition of what constitutes “art” is increasingly contested.

The reaction — both enthusiastic and critical — shows that the debate around AI’s role in creative fields is likely just beginning. ◆