Rolex is one of the most Luxury Brands in the World, valued today at around $8 Billion Dollars. Its history dates back a century ago and began with an orphan teenager whose inheritance was stolen away from him.
The Orphan Boy Who Created Rolex
Rolex is one of the most Luxury Brands in the World, valued today at around $8 Billion Dollars. Its history dates back a century ago and began with an orphan teenager whose inheritance was stolen away from him. After a few years working his way out, he decided to follow his passion and opened a watchmaking business. Little did he know that this business venture would lead him to pioneer modern wristwatches, changing its whole industry and creating a Billion-Dollar Empire. This is the story of Hans Wilsdorf.
Chapters:
00:00 Intro
00:40 A Series of Misfortunes
02:47 On His Own
05:14 Wilsdorf and Davis
08:06 Rolex
12:05 The Genius Mind of Marketing
14:31 New Models
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