Chloé | known for its romantic, bohemian-inspired, timeless designs and impeccable craftsmanship.

Chloé | known for its romantic, bohemian-inspired, timeless designs and impeccable craftsmanship.

Chloé is a French fashion brand that specializes in luxury ready-to-wear clothing for women. The brand was founded in 1952 by Gaby Aghion, and it quickly gained a reputation for its effortless, feminine designs that combined Parisian chic with a bohemian sensibility.

One of Aghion's key contributions to the fashion industry was her use of the term "prêt-à-porter," which means "ready-to-wear" in French. Aghion believed that fashion should be accessible to all women, not just the elite, and her use of this term helped to democratize the industry.

Under Aghion's leadership, Chloé became known for its romantic, bohemian-inspired designs, as well as its use of luxurious fabrics and attention to detail. Aghion remained at the helm of the brand until 1985, when she sold it to the luxury goods conglomerate Richemont. 

Over the years, Chloé has become known for its iconic designs, including the Faye bag, the Drew bag, and the Susanna boots. These pieces have become staples in the wardrobes of fashion-forward women around the world, and they continue to be reinterpreted season after season.

Chloé is also known for its use of luxurious fabrics and its attention to detail. The brand's designs are often characterized by their delicate, romantic details, such as ruffles, lace, and embroidery. The brand has been headed by several well-known designers over the years, including Karl Lagerfeld, Stella McCartney, and Clare Waight Keller.

Today, Chloé continues to be a favorite among fashion-conscious women. It remains one of the most iconic fashion brands in the world, known for its timeless designs and impeccable craftsmanship.

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