When was the last time you updated your lingerie drawer? If you’re like me it’s not something you do very often but since it’s a new season (and the New Year is just around the corner) what better time to add a few new delicate items to your collection?
Today, we’re honing in on the marvel of Italian lingerie—something the Italians have mastered to perfection. If you’ve never bought or considered Italian lingerie before then take a peek below as a helpful guide. We've highlighted the Italian lingerie brands that are too pretty and too cool to pass up. From smaller brands creating cheeky messaging to well-known brands with incredible quality pieces, these pieces below will be a beautiful addition to every lingerie drawer.
La Perla is a household name, and for good reason. The Italian label has been the pinnacle of luxury lingerie since its conception in 1954 by founder and corset maker Ada Masotti. Since then the brand has become synonymous with the excellent craftsmanship and attention to detail that comes with its coveted "made in Italy" tags, especially signature La Perla pieces like the silk slip dresses and robes that come in a range of colors, lengths, and iterations.
Shop the matching Brigitta Lace-Trim Thong ($95)
With endless options to choose from and affordable prices that will make you do a double-take on its pretty pieces, Intimissimi should definitely be on your radar and in your shopping cart. After all, if it's good enough for Jennifer Lopez and many other celebs, it's good enough for us. The Italian brand is home to some of the prettiest bra and underwear sets, but don't miss out on its clothing items or sleepwear, either, like the TikTok viral boat neck top below.
Shop the matching Pretty Flowers Seamless Cotton Panties ($15)
Shop the matching Silk Shorts ($59)
Aesthetics meet sustainability at Cosabella, a brand committed to producing beautiful lingerie with minimal impact on the environment. Translating to ‘beautiful thing’, the family-run label has been making luxurious lingerie in Italy since 1983. It's renowned for its exceptionally comfortable seamless lace, especially the bestselling Never Say Never bra, crafted with padding but without underwires.
Shop the matching Classic Thong ($26)
Nnide is a brand just oozing with cool-girl energy. Established in 2020, the brand leans into Scandinavian minimalism but with the traditions of Italian craftsmanship. Each piece in its limited-edition collections is made by hand to ensure the perfect fit every time.
You may be more likely to shop the Italian fashion powerhouse for its handbags or shoes, but don't overlook its tightly-edited lingerie section that's just ripe with layering potential. For instance, the brand showed several pairs of colored fishnet tights in its fall/winter 2023 runway and the top-drawer staples are quickly becoming a hot-ticket item for the season. Don't miss the lace separates emblazoned with Gucci's signature double G logo, either.
Chitè is a made-to-measure lingerie brand that uses sustainable materials and ethical production. Since the pieces are customizable with embroidery and tailored to fit your measurements, they're the ultimate lingerie investment. The brand collaborates with small and medium-sized Italian ateliers to create truly beautiful and one-of-a-kind pieces that are as pretty to look at as they feel to wear.
Ritratti has been a pillar of Italian lingerie since it was founded in 1980 and in 2007 was named Designer of the Year by the Parisian board Capitale de la Création. The brand is rooted in its technical fits and the offering has an emphasis on classic underwire bras, bodysuits, and briefs in delicate sheer lace fabrics.
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