The Rise and Fall of Alexander McQueen

The Rise and Fall of Alexander McQueen

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Alexander McQueen was once the biggest designer in the world. Every season the company was the hottest ticket and noone could wait to see what spectacular they would put on next. But mostly due to personal problems the company abruptly changed focus and became corporate, slick and far more commercial; though that doesn't mean it's been unsuccessful. Sarah Burton has turned McQueen from a big buzzy brand into a reliable seller for their parent company Kering and though SS24 was her final collection, she has set the company up phenomenally well to be Kering's next big star brand, and hopefully she will be very sorely missed as a result.