Under the impetus of the 75th anniversary of the bamboo top-handle bags, the House presents a contemporary retelling of an ancient Japanese story entitled ‘Taketori Monogatari (The Tale of the Bamboo Cutter).’ Makoto Nagahisa stages the plot of finding on...

For the launch of the collection combining the codes of two historic brands, Creative Director Alessandro Michele has envisioned a campaign that takes inspiration directly from an archival 1979 adidas catalogue.

The House unveils Idris Elba as the star of its latest campaign for the GUCCI 25H timepiece collection, envisioned by Creative Director Alessandro Michele. The British actor, producer, and musician performs an inner monologue throughout a single-take sequ...

At the Gucci boutique in The Shops at Crystals in Las Vegas, artist Ignasi Monreal has hand-painted a mural inspired by the House and the unique city. Touching upon ancient, contemporary, and sometimes completely surreal themes all at once, the artwork sh...

A journey of self-discovery begins with the Gucci x Oura Ring. Once placed on the finger, every minute of every day becomes an opportunity to better understand the self as the body’s hidden messages are translated by the Oura App. In a film showcasing the...

As an ode to the city that never sleeps, the new Gucci Blondie collection is revealed in a film captured by Angelo Pennetta across New York. Impromptu moments of heritage are set in motion as city-goers clad in Gucci Love Parade looks and Blondie bags vis...

On a journey across miles and miles of open road, Lou Doillon and a band of eclectic characters wear the new styles from the Gucci Eyewear Hollywood Forever collection. Within the enigmatic and cinematic mood of a retro tour bus, sparkling cat-eye sunglas...

Finishing touches before the Met Gala with Dakota Johnson captured in a special behind-the-scenes video by Gilbert Trejo. For Dakota Johnson, Alessandro Michele designed a custom Gucci sheer lace bodysuit embellished with all-over beaded fringes layered w...