adidas x Gucci

adidas x Gucci

For the launch of the collection combining the codes of two historic brands, Creative Director Alessandro Michele has envisioned a campaign that takes inspiration directly from an archival 1979 adidas catalogue. Adding a kinetic twist, the visuals come alive with energetic individuals stretching, running, or dancing in place to a soundtrack of pensive phrases portraying how adidas x Gucci sparks infinite interpretations.  

Photography by Carlijn Jacobs. 

Art direction by Christopher Simmonds 

Music  

Taana Gardner 

“Heartbeat (Club Version) (2016 – Remaster) 

(K. Nix) 

(P) 2016 BMG Rights Management (US) LLC 

© VMG West End Copyrights LLC / BMG Gold Songs 

Courtesy of: BMG Rights Management (Italy) srl