Hongqi, China’s Premier Luxury EV Brand, to Launch in Singapore in 2026

Chinese luxury car brand Hongqi, often called "China’s Rolls-Royce," is set to debut in Singapore in the first half of 2026 with three SUV models, including two fully electric vehicles (EVs)1235. Owned by China’s state-owned FAW Group and established in 1958, Hongqi is China’s oldest and most expensive car marque, best known for producing official state limousines used by President Xi Jinping and other high-ranking officials13.

Hongqi’s Singapore debut will be led by Eurokars Group, a major regional automotive distributor that also represents luxury brands such as Rolls-Royce, BMW, and McLaren. Eurokars will operate a dedicated showroom on Leng Kee Road and aims to build Hongqi’s presence in Singapore by offering models across luxury, premium, and mainstream segments, emphasizing sustainable options with two fully electric SUVs and plans for hybrids235.

The initial lineup for Singapore includes:

• E-HS9: A large, fully electric SUV priced around S$105,000, positioned to compete with BMW X5 and Mercedes-Benz GLE.

• G117: A premium mid-size SUV.

• E007: A compact, fully electric SUV unveiled at the 2024 Beijing Auto Show125.

Hongqi’s design philosophy, branded as “eastern luxury,” is shaped by British designer Giles Taylor, former chief designer at Rolls-Royce and Jaguar, who joined Hongqi in 2018. Taylor emphasizes creating a distinct Chinese luxury identity rather than copying Western luxury car aesthetics, drawing inspiration from Chinese culture such as ancient sculpture, fashion, and calligraphy. The goal is to produce innovative and digitally advanced vehicles that resonate with young affluent Chinese customers and global markets9.

While Hongqi mainly targets mainstream luxury competitors like Audi, BMW, and Mercedes, it also has an ultra-luxury lineup in China competing with Bentley and Rolls-Royce domestically, although those models are not internationally available yet39.

The brand plans aggressive global expansion beyond Singapore, including Southeast Asia, Europe, and Latin America, aiming to launch 20 new models globally in five years and increase overseas production to 200,000 units annually by 20301.

In summary, Hongqi’s Singapore entry in 2026 marks a significant step in its ambition to become a global luxury brand, leveraging its Chinese heritage, cutting-edge electric vehicles, and strategic partnership with an experienced dealer like Eurokars to challenge established luxury players12359.