Gucci’s The Tiger: A Bold New Fashion Film Experience

The short film "The Tiger," presented by Gucci, is a 30- to 35-minute cinematic piece directed by Oscar winner Spike Jonze and Dutch director Halina Reijn that premiered during Milan Fashion Week 2025. The story centers on Barbara Gucci, played by Demi Moore, who is the head of Gucci International and Chairman of California. She hosts an elaborate birthday dinner for her children and a Vanity Fair journalist, portrayed by Ed Harris, at the family's grand estate. Despite the polished surface, Barbara struggles to maintain the Gucci legacy, control her family dynamics, and impress the guest of honor.

As the evening progresses, the celebration descends into chaos when the family is accidentally dosed with psychedelics, leading to surreal, hallucinatory moments revealing cracks in Barbara’s carefully constructed façade. The film blends satire, intense drama, and mesmerizing visuals to explore themes of family, power, identity, and tradition within the fictional Gucci universe.

The cast is star-studded, including Edward Norton, Elliot Page, Keke Palmer, Alia Shawkat, Julianne Nicholson, Heather Lawless, Ronny Chieng, Kendall Jenner, and Alex Consani alongside Demi Moore and Ed Harris, creating a strong ensemble that showcases Demna’s Gucci: La Famiglia collection through this immersive narrative fashion experience.

The film acts as a bold narrative experiment merging storytelling with high fashion and cultural dialogue, marking a spectacular and conceptual debut for Demna as Gucci’s artistic director. The premiere took place at Milan’s historic Stock Exchange and later screened in New York, reflecting Gucci's ambition to position itself as a cultural engine beyond traditional runway shows.

The Tiger can be watched in full on Gucci's official YouTube channel or website:

• The Tiger - Gucci Official Short Film (33 minutes)

This groundbreaking fashion film redefines luxury storytelling, utilizing the medium to both critique and celebrate the world of high fashion with a mix of humor and drama, integrated with a visual feast of Gucci's latest designs.variety+3youtube